Knowledge Center
Name, Image, and Likeness income created an entirely new tax category for college athletes. From self-employment tax and quarterly estimates to multi-state jock tax and international visa complications — this is the complete guide, written by former IRS agents.
Before 2021, student-athletes could not earn money from their name, image, or likeness. The NCAA's rule change opened the door to endorsement deals, social media sponsorships, autograph signings, and appearance fees — but it also made hundreds of thousands of college athletes self-employed for the first time.
Self-employment income is not withheld. There is no W-2. The athlete owes both the employee and employer share of FICA — 15.3% on top of ordinary income tax — and must make quarterly estimated payments or face underpayment penalties. Most student-athletes and their families are completely unprepared for this.
International athletes face an additional layer: immigration authorization, nonresident alien withholding, tax treaty analysis, and in some cases FIRPTA. The wrong structure is not just a tax problem — it can be an immigration violation.
Self-employment tax, Schedule C, quarterly estimated payments, and the filing obligations most student-athletes miss entirely.
Every game, appearance, and endorsement activation in another state can create a nonresident filing obligation. How income is sourced and what to do about it.
Overlapping immigration authorization, resident vs. nonresident alien status, treaty withholding, and FIRPTA obligations for international athletes.
Most NIL income structures that work for domestic athletes are immigration violations for O-1A and P-1A visa holders. Here is what actually works.
Visa Precedents
Two high-profile college basketball matters show the current paths: O-1A approval versus P-1A litigation.
Use these as teaching examples, not blanket safe harbors. Each athlete needs a petition that matches the exact NIL work, athletic credentials, and visa category requirements. Immigration counsel and tax counsel should coordinate before any NIL deal is signed.
NIL income is self-employment income. Athletes owe 15.3% FICA on top of ordinary income tax — with no employer to split it. Quarterly estimated payments are required or penalties apply.
The jock tax follows athletes across state lines. Income earned at an away game, appearance, or endorsement activation in another state creates a nonresident filing obligation in that state.
International athletes must clear immigration authorization before earning NIL. The wrong structure — even a small deal — can jeopardize visa status and trigger withholding obligations.
Our Service
Former IRS agents helping student-athletes and their families navigate NIL income — from setting up the right entity structure to multi-state filing and international compliance.